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Last updated on August 23rd, 2023.

So you want to start a new business. However, you can’t get far because you do not have the funds to create the quality brand you want to share. Your research and ask around and finally come to the conclusion of startup funding, but you are still unsure of how it works.

Startup funding works in multiple steps. The first step is the standard researching and gathering of data, the last step is completing the paperwork and wire transfers once everything is agreed upon and smoothed over. However, there is more to startup funding than one can imagine.

Let’s continue to read more about startup funding, how many rounds a person running a company will have to go through for funding and how startup funding works.

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What is Startup Funding?

Startup funding is also called startup capital, and it is defined as someone who wants to start a business that needs money to help jumpstart your business. There are various ways to obtain this funding, but which direction you want to go depends on your vision and how you want to market a brand.

There are various stages when it comes to going through the process of a startup fund, from start to finish.

Let’s continue reading to learn how many rounds of funding a startup goes through.

How many rounds of funding does a startup go through?

How many funding rounds depend on the company, but it can range between four and eight rounds. Funding rounds, by definition, are money raised to achieve a specific goal or milestone. When the startup will improve sales, add new members to their company, etc., to increase valuation, which is an estimation of one’s worth.

Let’s continue reading to learn more about some of the different funding rounds.

What are the rounds in funding?

Depending on the business and the founder’s goals will determine how many rounds are needed for funding from investors.

Let’s continue to read more about the five rounds that a startup can go through.

Pre-Seed and Seed

The pre-seed round is the very beginning stage of funding. There are questions that you will need to ask yourself before officially beginning. Questions for you to think about can include:

  • How will you get started?
  • Is your idea original? What inspired it?
  • How much do you think that your business will cost?

During the seed round, your business will provide equity through your business in exchange for investments in an immense amount of money. These amounts of money will cover marketing, employees, launching the product, etc.

Series A and Series B

Series A is focused on continuing on the right path with your business, and your shares in the company are offered in exchange for further funding. During this round, you will continue to think about growth for your business and ensuring that your product is further developed and maintains an audience, etc.

Series B focuses on increasing your market share, and you can form operational teams to develop your business and marketing.

Series C

Series C focuses on funding, creating new products or updating your current products, reaching a new market and continuing to build your audience. You will be considered a low-risk investment to investors if you get this round due to your continued and stable success.


IPO stands for Initial Public Offering and happens when your company can be offered for public purchase for the first time. When your company is being offered, and you agree with this offer, this can gain you a different amount of wealth than you already had.  

There are various steps for conducting a round of funding work. Let’s continue reading to learn how a round of funding works for startup companies.

How does a round of funding work?

When going through a round of funding work for the first time, you can follow various steps to ensure it goes as smoothly as possible. Steps to a round of funding can include:

  • Step One: Gathering data and extensively researching for investors you feel will suit your company. While exploring for investors, create a pitch that you feel confident enough to present to them.
  • Step Two: Attend investor meetings and events and network and pitch your business to them. Doing this will help you build relationships early on.
  • Step Three: There will be offers from the investors, and they will proceed with having to survive due diligence. Surviving due diligence means that your business can not take a hit at all because if it does, there is a chance that your deal with the investors will not pan out.
  • Step Four: Finish the round-up by completing paperwork and wire transfers once everything is said, done, and agreed upon.

Now with knowing what steps can occur during a typical round of funding, you may want some tips and tricks on finding investors for startup funding.

Tips for Finding Investors for Startup Funding

To have a reputable and good business, you will need investors who believe in your brand. With startup funding, you will need to know and be confident in what you are trying to sell to investors.

Let’s continue reading to learn about five tips for finding investors for startup funding.

Determine Your Audience

Before reaching out to investors about your business, make sure that you have a target audience in mind when pitching your business. To determine this, conduct extensive research by searching through various competitions, social media, etc., to determine who you want to sell your brand.

Gain Relationships with Others Over the Brand

Gain relationships and network with different people for who they are over their brand. When you are gaining relationships with various investors, you are seeking out if there is a rapport between the two of you along with what they can bring to the table when it comes to improving your business further. You will determine whether they are a good fit for you by going this route.

Have a Persuasive Pitch

Make sure to have a persuasive pitch to speak with investors about. A good, apparent business pitch will ensure engagement and further conversation between both parties. It will highlight a potential positive that they are interested in your business and that you are also passionate about what you are pitching to them.

Determine How Much Money You Need

Determine how much money you will need to raise within the following year. Once you’ve sat down and determined the dollar amount, the next is to plan how you will increase this amount of money. When raising the money, ensure that it is not too much but just the right amount that you have estimated that you need for your business.

Ask for Feedback

Always ask for feedback and take them, positive or negative, as a way to further improve yourself and what you want your business to be. If you do get rejected by investors, do not take this personally because their feedback is in no way an attempt to attack you as a person, but they want you to improve your business for the next potential investor.

With these tips, you can implement them into your business when persuading investors to invest in your business. However, there is another resource you can use to learn more about starting up a business.

Continue reading on how you can learn more about starting up a business.

How Can You Learn More About Starting Up a Business?

So, you are wondering how you can learn more about starting up a business. An excellent online resource if you are starting up a business is an online platform called Encubate. Encubate is the number one platform for helping you to plan and prepare to start up your own business.

You will be provided step-by-step guidance on starting your business while benefiting from learning how to budget to develop creative thinking and problem-solving skills, among other significant benefits.


You have now learned about how startup funding works and different tips for startup funding. Also, you know how many rounds of funding can be entailed and what other resources you can use to learn more about starting up a business.

Give this article a read to find the best entrepreneur courses online.

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