Last updated on November 29th, 2023.
Establishing and flourishing in yoga entrepreneurship requires a passion for the practice and a solid business strategy. In this digital age, where the yoga industry is rapidly expanding into the online realm, honing your skills in the art of yoga is just one piece of the puzzle. To succeed, you need a well-crafted yoga business strategy that aligns with your goals and resonates with your audience. To help you navigate this path, we’ve curated a selection of the finest online courses tailored to empower you in shaping a robust yoga business strategy. Whether you’re an aspiring yoga instructor or a studio owner looking to expand your online presence, these courses will provide the essential knowledge and tools to thrive in the ever-evolving yoga landscape.
Here’s a quick snapshot of the list of the top online courses designed to assist you in crafting your yoga business strategy:
- Yoga Career With Gwen: Your Yoga Launch Plan
- Clare Hudson Yoga: The Art and Business of Teaching Yoga One-to-One
- Brett Larkin Yoga Uplifted: Business Launchpad
- The Peaceful Warriors: Business for Yogis
- My Vinyasa Practice: 40-Hour Business of Yoga
- The Whole Health Project: Launch Your First Online Course
Know How to Start Your Online Yoga Business
1) Create your goals and targets
2) Create a fool-proof marketing plan
There are a multitude of advertising platforms to choose from. The conventional options of radio, television, and newspapers persist, but it’s worth considering the potency of contemporary avenues like social media and email marketing. As you draft your marketing strategy, seeking guidance from a marketing agency well-versed in crafting promotional campaigns tailored for small enterprises, including yoga studios, could prove advantageous. Such a specialized agency can offer valuable insights and strategies to optimize your advertising efforts.
3) Create financial goals
4) Choose business management software
5 Great Online Courses to Help You Build Your Yoga Business Plan
Budding entrepreneurs aiming to establish their online yoga enterprises no longer need to grapple with crafting a business plan. You are embarking on a pivotal career journey that necessitates a strategic blueprint to foster your business’s prosperity. To facilitate this, we have curated a selection of five outstanding online courses designed to aid you in the creation of your yoga business plan. Explore the options below; each course is a remarkable resource to propel your online yoga venture to soaring heights.
1. Yoga Career With Gwen: Your Yoga Launch Plan
Are you a passionate yoga instructor ready to take your career to new heights? Introducing Your Yoga Launch Plan, a comprehensive done-for-you strategy by Yoga Career With Gwen. It is designed to help you confidently launch and sell your online yoga offerings.
As part of her Yoga Business Coaching Solutions, Gwen Ferreira offers expert guidance to streamline the process, enabling you to focus on what you do best – teaching yoga with a purpose.
The Benefits of Your Yoga Launch Plan
- Personalized launch strategy. Say goodbye to uncertainty. This plan equips you with a tailored launch strategy and execution plan to guide you from the pre-launch warm-up phase to the cart closing phase. Every step is mapped out, ensuring a seamless transition through each phase of your launch.
- Content blueprint. Content creation often presents a significant hurdle for many yoga instructors. With Your Yoga Launch Plan, you’ll receive pre-written IG/FB posts, emails, and IG story prompts for your 8-week launch. This blueprint saves you time and guarantees consistent and engaging content that resonates with your audience.
- Review and confidence boost. You’ll benefit from a private 30-minute review call with your finalized launch content. This personal touch ensures that you fully understand and feel confident about every piece of your launch strategy.
- Swift turnaround. With a 10-day turnaround time, you can implement your launch strategy immediately. This rapid timeline allows you to capitalize on your momentum and enthusiasm.
- Unlocking success, launch after launch. Your Yoga Launch Plan isn’t just a one-time solution; it’s a powerful strategy that can be used for future launches, regardless of the specific offerings. This adaptable framework will continue evolving, giving you a dependable roadmap for consistent success.
- Tailored to your audience and niche. Every yoga instructor’s journey is unique, so Your Yoga Launch Plan is meticulously crafted to suit your specific audience and niche. This customization ensures that your launch resonates deeply with your target market, increasing the likelihood of a successful sell-out.
Launching your online yoga offerings can be a game-changer for your career. For $497, Your Yoga Launch Plan allows you to navigate the process with confidence, efficiency, and impact. Don’t let overwhelm hold you back – let this expert strategy guide you towards a successful launch and a flourishing yoga instructor career.
2. Clare Hudson Yoga: The Art and Business of Teaching Yoga One-to-One
The Art and Business of Teaching Yoga One-to-One online program has gained popularity among yoga teachers worldwide, attracting over 500 students from 50 countries. This course, led by Clare Hudson, a highly regarded personal yoga teacher based in London, offers a transformative experience to enhance teaching practices and reveal the secrets of personalized instruction.
Throughout this great program, participants will
- embark on a journey of personal growth, fulfillment, and success
- immerse themselves in the art of connecting deeply with individual students
- enable themselves to customize yoga practices to meet each person’s unique needs and goals
- gain invaluable insights into cultivating the right mindset, identifying potential clients, implementing effective marketing strategies, and developing session methodologies
The program costs $197, and here’s what makes it so special
- Authentic approach. Clare’s teachings are rooted in authenticity, honoring the individuality of each practitioner. By embracing the power of one-to-one sessions, you’ll receive personalized guidance tailored to your unique needs, allowing your practice to flourish like never before.
- Comprehensive curriculum. This course covers everything from the art of sequencing for individual sessions to practical communication and building meaningful connections with students. You’ll gain valuable tools and insights to elevate your teaching and enhance your students’ experience.
- Yoga Alliance accreditation. This training is recognized and accredited by Yoga Alliance, ensuring its quality and aligning it with industry standards. It’s an investment in your professional development and can open doors for future opportunities.
Whether an experienced practitioner or a novice in the teaching journey, “The Art and Business of Teaching Yoga One-to-One” empowers yoga teachers to impact their clients’ lives profoundly. By unlocking their full potential as private yoga teachers, participants can expand their reach and create transformative experiences for their students, thus elevating their teaching abilities and career prospects.
3. Brett Larkin Yoga Uplifted: Business Launchpad
Brett Larkin’s Yoga Uplifted Business Launchpad course was designed for yoga teachers to bring their classes online, capturing the popularity of virtual yoga classes. Brett Larkin offers a powerful mission statement, elaborating on her reasons for offering the course:
“My mission is to empower YOU as a high-quality yoga teacher to step forward, clarify your vision, and convert that vision into tangible value (and charge for it!). Don’t be timid. Be bold. Now is the time to take action.”
But is this course right for you? Brett Larkin designed this course for:
- Healers who need to focus their expertise, make their career sustainable, and attract students
- Yoga teachers searching for a niche
- Business owners desperately want branding that showcases their unique spirit and allows them to stand out.
- Yoga teachers who perhaps don’t have a head for finances
- Yoga teachers that are uncomfortable dealing with everything money, such as collecting student payments.
The curriculum for the course is all-encompassing and should set you well on your way to creating and delivering a great business plan. You’ll learn how to:
- Choose a business model that meets your unique strengths
- Charge more and help more students by focusing on your mindset and entrepreneurial skills
- Make your teaching stand out and rapidly add offerings to your in-person classes or online courses with course workshops, classes, and lesson plans you can use as your own
- Reach your lifestyle and revenue goals as a health and wellness professional
The program costs $1995, and with that, you’ll get:
- 40+ Hours of Business Video Training, Tutorials & Coaching Replays on our Mobile App
- PDF Worksheets, Plug & Play Excel Sheets & Step-by-Step Business, Mindset & Journaling Exercises
- 40 Hours of Continuing Education Credit with Yoga Alliance
4. The Peaceful Warriors: Business For Yogis
This is an excellent course by Maria Frisch of The Peaceful Warriors. In this Business for Yogis course, you’ll learn what it means to have a yoga business starting at the very beginning, whether going at it as a teacher in a studio or thinking about starting your own.
There are so many opportunities for yoga teachers out there. Doing private lessons or even corporate classes are options, and with these, as well as what was mentioned before, you’ll need to learn to self-promote through social media and maybe even a website, and this course digs into these platforms.
Use code MITM25OFF for 25% off at checkout on The Peaceful Warriors’ website.
5. My Vinyasa Practice: Online Business of Yoga Course
My Vinyasa Practice’s Business of Yoga program will give prospective business owners the qualifications to start a yoga business and keep it growing. After you finish the course, you’ll receive 40 non-contact hours with Yoga Alliance. And, as a course graduate, you can become a paid Mentor Teacher with My Vinyasa Practice to help other aspiring yoga business owners achieve their dreams.
In the $190 course (half off if you pay in total), you’ll learn
- How to draft and execute a successful yoga business plan.
- How to effectively price and position your classes
- How to set up an easy-to-use website that creates clear paths to conversion
- How to identify your audience and realize the most effective plan for outreach and engagement
- How to plan, implement, and scale marketing strategies to generate sustainable wealth
The course is entirely online, and you can finish at your own pace. Course materials include a Business of Yoga Workbook with a business plan template, sample waiver of liability, website checklist, and sample new client intake form.
6. The Whole Health Project: Launch Your First Online Course
If you’re eager to expand your reach, increase your impact, and generate income with less effort, The Whole Health Project’s Launch Your First Online Course is the perfect opportunity for you. This comprehensive program will walk you through every step of the process, from course creation to marketing, launching, and scaling. With a practical and affordable approach, this course is tailored specifically for yoga teachers and coaches who want to establish a thriving online business.
Rachel and Lucy, who have successfully transitioned from being yoga teachers to prosperous entrepreneurs, are the driving forces behind this course. Drawing from their experiences and expertise, they have developed a method and process that they now share with aspiring course creators. Having created multiple successful online courses, they understand the challenges and opportunities that arise in this journey. Enrolling in this course gives you insights and strategies to achieve greater financial freedom in your business and personal life.
Throughout this program, you’ll learn how to
- structure and design your course effectively
- develop marketing strategies to attract your target audience
- execute a successful launch
- scale your course to maximize your impact and profitability
The focus is on practical, actionable steps without unnecessary fluff, ensuring you can implement what you learn directly into your business. With Rachel and Lucy as your guides, you’ll gain the knowledge and confidence to create and sell your profitable online course, impacting a wider audience while intelligently leveraging your time and resources.