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Last updated on September 28th, 2023.

If you’re a health coach, or you are considering making a career change, you are probably wondering if you can make money as a health coach. To some people, the opportunity to become a health coach doesn’t seem to be real. The job sounds too enjoyable to help you make a solid income. However, that’s a faulty generalization. As long as you are dedicated to making health coaching your new career, you can make money.

Can you make money as a health coach? Yes, you can make money as a health coach. There are several ways to make money as a health coach, including

  • Group coaching
  • Contracted Hours at a Wellness Center
  • Online opportunities

Since there isn’t much information on the Internet today covering how you can make money as a health coach, we created this article to help you out. Below we’ll cover ways you can make money as a health coach and the potential that you’ll have to make money and other income opportunities.

Can You Make Money as A Health Coach?

Yes, you can make a decent amount of money as a health coach as long as you are willing to invest time and effort into building your business. You can easily support both yourself and your family. But, one of the problems with the health coaching industry is the fact that most people that take the certification exam and finish their health coach training do not go on to make money. That’s because it often takes time, effort, and work to build a business as a health coach.

You can only become a successful health coach if you can find people that are willing to pay you so that you can coach them. You can also share your knowledge in a few other ways, like teaching online courses, which we’ll get into more detail in just a bit. However, all of this comes down to how you are going to make money as a health coach.

Finding Your Success

If you want to become a successful health coach, you’ll need to have the right mindset and correct focus to achieve. Most people that enroll in health coaching programs don’t have any desire to start a business. Typically, people that take health coaching certification programs want to learn more about nutrition and holistic health so that they can become healthier themselves and also better the lives of those around them.  If you’re more interested in just one aspect of it, like nutrition, you can always focus in and get your Nutrition Certification Online too.

If you enjoy nutrition and helping others, then you’re in the right mindset to become a health coach. Finding success as a health coach means firmly believing in the principles behind health coaching. You have to practice what you preach, so to speak, to come across as authentic as possible to your clients.

Most successful health coaches love having a positive impact on their clients and watching their clients reach their goals. If you find the thought of helping others that way to be intrinsically rewarding, then you should be able to make a successful career as a health coach. You’re going to need that drive and focus on building a successful business.

Does More Training Mean More Success?

It can be challenging to find success as a health coach when you first start your health coaching business. Many struggling health coaches that find work or clients assume that they need more training to drive more attention to their credentials. However, unfortunately, training more isn’t the answer to finding your path to success.

Most individuals that struggle to kick start their health coach careers are working with the knowledge side of things, and not the business side. If you completed an online health coach certification program, then you already have the training and education you need to succeed. What you need to learn now is how to apply those skills in a business manner.

While you can improve your skills as a coach and better your nutrition knowledge by taking more education, you still won’t necessarily be able to attract clients just because you earned yet another health coach certification when you already had one. Instead, you’ll need to focus more on business and marketing training so you can attract more clients.

Marketing to Create Results

The thing that separates successful health coaches from health coaches that struggle is the ability to attract clients. You can create a steady stream of clients by using two paths:

  • Referrals
  • Marketing

If you can obtain excellent results for your clients and ask them to refer you to other people they know, you can create a nice stream of fresh clients. Other successful health coaches partner with other practitioners and have clients referred to them that way. You can also contact doctors’ offices to seek out your own referrals

However, the health coaches that achieve the most success regularly dedicate time weekly to market their health coaching businesses. So, if you want to become a successful health coach, you’ll need to build great relationships with your clients and use consistent marketing tactics.

But what do you do if you don’t know much about marketing? Marketing includes things like:

  • Social media
  • Blogging
  • Building your own website

After building a website, you can advertise what you are offering on social media and keep blogging about your knowledge and education. The more people visit your website, the more money you’ll make, especially if you use ad revenue, which we’ll cover in more detail later.

 If you want to learn how to market and build your brand at an affordable price, consider taking courses at Udemy and Skillshare. You’ll receive plenty of guidance and assistance for your business at an affordable price.

Consider Multiple Income Streams

Keep in mind that if you want to become a successful health coach, you won’t need to make all of your income from health coaching necessarily. Several health coaches do one on one health coaching, but they will also do other things like:

  • Participate in corporate wellness programs
  • Participate in online programs
  • Run group coaching programs
  • Sell e-books
  • Sell video programs
  • Sell supplements or other herbs
  • Provide wellbeing retreats

If you wind up making money with your health coaching certification that takes you outside the realm of being a one on one health coach, that doesn’t mean you’re not a true  health coach. You are being brilliant and diversifying your income by using this approach.

The Three Most Common Ways of Making Money as a Health Coach

Below we’ve listed a few ways you can start making money as a health coach. Using our points below, you shouldn’t have any problems getting your new career going as a health coach.

  1. Group Coaching
  2. Local Wellness Centers
  3. Online Opportunities

1.Group Coaching

Group coaching is a widespread way to make money as a health coach. You can offer your coaching packages online or in person. Try to use whatever tactic that will work best for your client’s needs. The more individuals you can help with your health coaching skills, the more fulfilled you’ll feel, and the better your income will be. You can also ask people that participate in your group to tell others about your group coaching program.

Once the training and group coaching program is over, your clients will most likely still need some other forms of support to assist them with their goals. So, create a post coach monthly support program so that you can still meet regularly with your clients and guide them. You can make this support system cost a certain amount each month. Then you can provide provide access to yourself for your clients via Email throughout that month.

2.Local Wellness Centers

If you’re having trouble attracting enough clients to start your group coaching, then you can consider visiting local wellness centers and see if they want to hire health coaches. You can still own your own health coaching business and work at the wellness center a few days a week to provide things like:

  • Group sessions
  • Motivational talks
  • One on one appointments

By working at local wellness centers, you’ll have an excellent opportunity to start building up a list of clients for your own business.

3.Online Opportunities:

You can also consider a few online opportunities to build an income stream as a health coach. For instance, online classes are an excellent way for you to attract clients and also share your knowledge. You can teach online courses through Udemy or Skillshare, or even start your own if you’d like. Online courses allow you to create a packaged coaching program for your clients and let them work through the knowledge at their own pace.

Online Courses

By building courses on Udemy and Skillshare, you’ll start building a passive income stream, even though you’ll still need to be present to teach your courses. While you may not make thousands of dollars every month doing this, you can still earn a decent amount of income if you are actively creating courses and marketing them on social media to attract students.

If you own your own website, you can use that along with social media to advertise information about your courses. That way, you can encourage sign-ups and market your brand name. While it may take some time to build a decent audience, once you have them, you’ll be happy with the side income you are making.


Another opportunity that many health coaches take advantage of is writing a book or eBook containing their knowledge. You can make some extra money this way and also set yourself apart from the crowd. For instance, you can  demonstrate that you know enough about the industry to write an eBook and share it with the public. eBooks are a great way to display your knowledge because you don’t have to publish them. Instead, you can offer them for download on your website once it’s been purchased.

Another great thing about eBooks is the fact that you don’t’ have to spend money on printing or shipping. So, eBooks allow you to maximize your profits quickly and easily.

Create a Website

If you are planning on creating your website, then you can also run some ads on your website and pocket some income that way. While ads aren’t ever a massive source of income for anybody, it’s still something you can consider. If you write a lot of blogs and attract a lot of visitors, then you may wind up with a beneficial side income.

Running affiliate ads on your website will allow you to earn some side cash, especially if you blog often on your website. Website owners are typically paid for running ads on a pay-per-click or pay-per-view basis. The more people you drive to your website, and the more ads that get viewed or clicked on, then the more income you’ll make.

If you blog often and use your social media to advertise what you are offering, you can build up a decent passive income stream this way, too. While you won’t be able to become a millionaire, the time and effort are certainly worth it in the end.

What is the average salary for a health coach?

According to Glassdoor, the average salary for a health coach is $46,764 per year. So, you can make enough money to take care of yourself and your family if you build your business as a health coach.

Building a business as a health coach will require some

  • Time
  • Effort
  • A good website.

Once you can accomplish those things, you’ll be able to build a reliable clientele base and find success with the job of your dreams.

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