popularity of yoga

The Rise in Popularity of Yoga in the West

Yoga, an ancient practice that originated in India, has gained immense popularity in recent years. From trendy studios in urban cities to rural retreats, yoga has become a mainstream practice for people of all ages and backgrounds. But how did this ancient practice make its way from India to the rest of the world? In this article, we will explore the history of yoga and how it has migrated from India to become a global phenomenon.

History of Yoga

Yoga has been practiced in India for thousands of years, dating back to the Indus-Sarasvati civilization in northern India over 5,000 years ago. The earliest written records of yoga can be found in the Vedas, a collection of texts that date back to 1500 BCE. The Upanishads, a collection of philosophical texts that explore the nature of reality and the self, also mention the practice of yoga.

Yoga continued to develop over the centuries, with various schools of thought and practices emerging. The Yoga Sutras of Patanjali, written around 400 CE, is considered one of the most influential texts on the philosophy and practice of yoga. It outlines the eight limbs of yoga, including ethical practices, physical postures, breath control, meditation, and contemplation.

Yoga was primarily practiced in India until the late 19th and early 20th centuries, when it began to attract the attention of Westerners. Swami Vivekananda, a Hindu monk, traveled to the United States in 1893 to speak at the World Parliament of Religions in Chicago. His teachings on yoga and Vedanta sparked interest in Indian spirituality and led to the establishment of the Vedanta Society in the United States.

In the early 20th century, several Indian gurus traveled to the West to teach yoga, including Paramahansa Yogananda, who founded the Self-Realization Fellowship in Los Angeles in 1920, and B.K.S. Iyengar, who established the Iyengar Yoga Institute in Pune, India in 1936.

Popularity of Yoga in the West

Yoga gained popularity in the West in the 1960s and 1970s, as part of the counterculture movement and the search for alternative forms of spirituality and self-expression. The Beatles’ visit to India in 1968 to study with Maharishi Mahesh Yogi and their subsequent endorsement of Transcendental Meditation helped to popularize Eastern spirituality in the West.

Yoga studios began to emerge in the United States in the 1970s, offering classes in various styles of yoga, including Hatha, Kundalini, and Ashtanga. Yoga became associated with health and fitness, with celebrities and athletes touting its benefits for physical and mental well-being.

The popularity of yoga continued to grow in the 1990s and 2000s, with the emergence of power yoga and the rise of yoga apparel brands like Lululemon who makes mats, clothing has chic stores and more. Yoga festivals and retreats became popular destinations for those seeking a holistic and immersive yoga experience.

Today, yoga is a mainstream practice in the West, with millions of people practicing yoga regularly. According to a 2016 survey by Yoga Journal and Yoga Alliance, 36.7 million Americans practice yoga, up from 20.4 million in 2012. Yoga is also popular in Europe, Australia, and other parts of the world, with yoga studios and retreats popping up in cities and rural areas alike.

Why Yoga Has Become So Popular

The popularity of yoga can be attributed to a variety of factors. Here are a few reasons why yoga has become so popular:

Health benefits: Yoga is known for its physical and mental health benefits, including improved flexibility, strength, balance, and stress reduction.

Accessibility: Yoga is a practice that can be adapted to suit people of all ages and abilities. With various styles and levels of yoga available, it can be modified to accommodate physical limitations or injuries.

Social media and digital technology: Social media has played a significant role in the popularity of yoga, with yoga influencers and celebrities sharing their yoga practices and lifestyles on platforms like Instagram and YouTube. Online yoga classes and apps have also made yoga more accessible to people who may not have access to a local studio or prefer to practice from home.

Cultural fascination with Eastern spirituality: The fascination with Eastern spirituality and wellness practices has been growing in the West for several decades. Yoga’s roots in Indian spirituality and philosophy make it a natural fit for this trend.

Stressful modern lifestyles: In today’s fast-paced and stressful world, yoga offers a way to slow down, relax, and focus on mindfulness and self-care.

Another reason why yoga has become so popular is its ability to foster a sense of community and connection. Yoga studios and retreats provide a welcoming and inclusive space for people to come together and practice yoga. Often, yoga classes incorporate meditation and chanting, which can create a sense of unity among participants.

Furthermore, the rise of eco-consciousness and sustainability has also contributed to the popularity of yoga. Many yoga practitioners are environmentally conscious and seek out yoga studios and retreats that prioritize sustainability and eco-friendly practices.

Yoga’s versatility and adaptability have also played a role in its widespread popularity. Yoga can be practiced in a variety of settings, from studios and retreats to parks and beaches. Yoga can also be done with minimal equipment, making it an accessible and affordable practice for many.

Additionally, the rise of corporate wellness programs has also contributed to the popularity of yoga. Many companies now offer yoga classes as part of their employee wellness initiatives, recognizing the benefits of yoga for stress reduction and overall well-being.

In summary, the popularity of yoga can be attributed to its numerous health benefits, accessibility, cultural fascination with Eastern spirituality, the rise of social media and digital technology, stressful modern lifestyles, sense of community, eco-consciousness and sustainability, versatility and adaptability, and corporate wellness initiatives. With all these factors combined, it is no wonder that yoga has become a global phenomenon and continues to grow in popularity.


Yoga has come a long way since its origins in ancient India. From a niche practice to a global phenomenon, yoga has found its way into the mainstream and is now a part of many people’s daily routines. Its popularity can be attributed to a combination of health benefits, accessibility, cultural fascination, and modern lifestyles. As yoga continues to evolve and adapt, it will undoubtedly remain a beloved and essential practice for many people around the world.